We know that tech powerhouses like Google, Samsung and Facebook have been pouring resources into virtual reality, but they’re not the only ones interested in the up-and-coming technology.
As the public’s interest in VR grows, companies that aren’t inherently technical but are certainly powerhouses in their own sectors are looking to incorporate virtual reality into their products. While some have sought to make VR more available to the average person, many big brands have actually partnered with the above companies and others in the VR space to do new and interesting things with the technology. Here are 10 non-tech companies you’d be surprised to learn are dabbling in virtual reality:
1. Sports Illustrated: Swimsuit Edition
Readers who felt the 2016 Sports Illustrated swimsuit issue wasn’t intimate enough in print had the option to get up close and personal. For the first time, the magazine released additional content in virtual reality through their app. The VR videos include two to three-minute clips of models Hannah Davis, Nina Agdal and Irina Shayk posing on the beaches of Dominican Republic, staring directly at the camera and engaging the viewer. Sports Illustrated has been releasing swimsuit videos for years, but never like this.
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